The Retro Revival: When Motorcycles Time-Travel
There’s something undeniably captivating about the way design trends loop back on themselves. Just when you think the future is all about sleek lines and minimalist aesthetics, someone comes along and says, ‘Let’s bring back the 1970s.’ And not just any 1970s—the bold, unapologetically vibrant, slightly chaotic 1970s. This is exactly what Holy Moly, a custom shop based in Lisbon, Portugal, has done with their latest Yamaha Ténéré 700 fairing kits. But this isn’t just a nostalgia trip; it’s a statement about the enduring appeal of retro design and its place in modern culture.
Why the 1970s, Though?
Personally, I think the 1970s are the perfect decade to resurrect for motorcycle design. It was a time when bikes weren’t just machines—they were personalities. The era’s aesthetics were bold, experimental, and a little rebellious, much like the riders who embraced them. Holy Moly’s ‘Retro 2.0’ kits tap into that spirit, offering six colorways that scream ‘look at me’ without feeling overdone. What makes this particularly fascinating is how they’ve managed to capture the essence of the 1970s without making the bike feel like a costume. It’s a delicate balance, and they’ve nailed it.
The Details That Matter
One thing that immediately stands out is the attention to detail. These kits aren’t just about slapping on a fairing and calling it a day. They include everything from an E-approved LED headlight to a 3D-printed display holder for your dash. What many people don’t realize is how much work goes into making a retro kit feel modern. The LED turn signals, the aluminum radiator guard, the flexible tail tidy—these aren’t just add-ons; they’re thoughtful integrations that ensure the bike performs as well as it looks. If you take a step back and think about it, this is what retro design should always strive for: honoring the past while embracing the present.
The Price of Nostalgia
At $1,778, the Retro 2.0 kit isn’t cheap, but it’s also not exorbitant. In my opinion, this is a fair price for a plug-and-play experience that transforms your Ténéré 700 into a time machine. What this really suggests is that retro design isn’t just a trend—it’s a premium. People are willing to pay for the chance to own a piece of history, even if it’s reimagined. And with a four-week build time, Holy Moly is clearly positioning these kits as bespoke items, not mass-produced accessories.
The Broader Trend: Retro Isn’t Going Anywhere
What’s happening here is part of a larger cultural shift. From fashion to furniture, retro design is everywhere. But motorcycles, in particular, seem to have a special relationship with the past. Maybe it’s because bikes are so tied to personal freedom and adventure—two things that feel timeless. From my perspective, Holy Moly’s kits are more than just products; they’re a reflection of our collective desire to reconnect with simpler, more expressive times.
The Future of Retro
This raises a deeper question: where does retro design go from here? Will we see more decades resurrected, or will the trend eventually burn out? Personally, I think we’re only scratching the surface. As long as there are riders who want their bikes to tell a story, retro kits like these will have a place. A detail that I find especially interesting is how Holy Moly has managed to make the 1970s feel fresh. It’s not just about copying old designs; it’s about reinterpretation.
Final Thoughts
If you’re someone who loves motorcycles, design, or just the idea of time travel, Holy Moly’s Retro 2.0 kits are worth your attention. They’re a reminder that sometimes, looking backward is the best way to move forward. In a world where everything feels new and disposable, there’s something comforting—and dare I say, revolutionary—about embracing the past. So, if you’re considering one of these kits, my advice is simple: go for it. Bell bottoms and acid not included, but the spirit of the 1970s? That’s guaranteed.
