Knoxville's gluten-free dining scene is about to get a whole lot more exciting with the arrival of Wokxville. This new Asian-inspired restaurant, opening its doors at the end of July, is the brainchild of restauranteur Dustin Cochran, who also owns Disco Chicken and Donuts, a gluten-free haven that has already made a name for itself in the city. But what makes Wokxville truly special is its focus on providing a safe and delicious dining experience for those with gluten intolerance or sensitivity.
Cochran's journey into the gluten-free world began with Disco Chicken, which he transformed from a donut shop into a full-fledged restaurant. The success of Disco Chicken, recognized as one of the top gluten-free restaurants globally, has fueled Cochran's passion for creating more inclusive dining options. Wokxville is his latest venture, designed to offer a diverse range of gluten-free Asian dishes that cater to various dietary preferences.
The menu at Wokxville is a build-your-own affair, allowing customers to customize their bowls with a choice of base (fried rice, pad Thai rice noodles, or zucchini noodles), an array of vegetables, and a selection of proteins. The real star of the show, however, is the house-made sauce bar, which offers a variety of flavors, including teriyaki, honey wasabi, sweet chili, garlic oil, and a build-your-own option. This level of customization ensures that every bowl is tailored to the individual's taste, making it a unique and satisfying dining experience.
Cochran's approach to Wokxville's branding is strategic. While Disco Chicken is not marketed as a gluten-free restaurant, Wokxville embraces its gluten-free identity. Cochran explains, 'With Asian food, it's often the soy sauce that contains gluten, so it's easier to sell the concept to customers who might be hesitant about gluten-free options.' This strategy has already proven successful, as Cochran has attracted customers from across the country, even influencing one Florida resident to choose the University of Tennessee over other institutions because of Disco Chicken.
The impact of Wokxville extends beyond the dining experience. Cochran emphasizes the responsibility he feels in providing a safe and enjoyable dining environment for gluten-free customers. He states, 'It's a great responsibility, and I take it very seriously. I'm glad to give those people a safe place so they don't have to cook every meal at home.' This commitment to inclusivity and safety is a testament to Cochran's dedication to the gluten-free community.
As Wokxville prepares to open its doors, Knoxville's gluten-free dining scene is set to reach new heights. Cochran's passion for creating diverse and delicious gluten-free options has already left a mark on the city, and Wokxville promises to be another success story. With its build-your-own menu, house-made sauces, and strategic branding, Wokxville is poised to become a go-to destination for gluten-free diners, offering a unique and satisfying culinary experience that caters to a wide range of tastes and dietary needs.
